Message from Dr. Beeson

Welcome to our cosmetic surgery website! Through cosmetic surgery, people are changing their lives every day. They are growing. They are having special procedures done in ways never before dreamed possible and getting back some of their vigor, enthusiasm, hope, and future. It is the face and body that receive correction – but it is the heart and soul that receives new life.

Our purpose here at the Center is to bring together the art and science of medicine, giving you the highest quality care.

If you have any additional questions, please contact us. Thank you.

William H. Beeson, M.D.

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Health Tip of The Week

Demand For Cheek Contour Surgery Dramatically Increases

Cheek contour surgery, also known as buccal fat pad removal, has dramatically increased in popularity. Buccal fat removal is a cheek contouring procedure that has markedly increased in popularity and is frequently cited in social media as a way to obtain a “modelesque or chiseled face”. Google searches for “buccal fat removal” have more than doubled between January 2019 and September 2021. Much of the popularity has resulted from celebrities such as Chrissy Teige posting on social media that they have had the procedure.

Some patients have an increased amount of buccal fat, which over time can protrude and result in fullness in the jowl area. This can result in a more round, full face with less defined cheekbones or as is medically termed “malar eminence”. Many people desire to have a more defined cheekbone to provide a more almond shaped contour to their face and more definition. In many cases, malar implants or dermal fillers may be a good option. However, when patients have a more prominent buccal fat pad, further augmentation or building up the cheekbone area does not provide the desired effect. In these cases, the doctor can make a small incision several millimeters in size inside the mouth and, using a special instrument, can remove the excess buccal fat pad (usually about the size of a walnut) via a liposuction technique. The procedure can be done under minimal anesthesia, such as “twilight” anesthesia on an outpatient basis. Small dissolvable sutures are used to close the small incision inside the mouth. Patients avoid vigorous physical activity for 3-4 days and usually need to stay on a liquid diet for 3-4 days following the procedure, to avoid food particles from irritating the incision area. While improvement can be seen immediately, the full impact of the improvement is not appreciated until several months following the procedure. The procedure can be performed as an independent procedure, but is more commonly performed in conjunction with submental liposuction, mid facelift, or facelift surgery. Not all patients are good candidates for buccal fat pad removal, but for those that are, it can often provide significant results.

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Featured Ebook of the Month:

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“Helpful Tips on Looking Good and Staying Healthy”

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Communication is not secure. Contacting the practice does not establish a physician/ patient relationship.*

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In compliance with Indiana Good-faith Estimates for Nonemergency Services Law HEA 1004-2020, upon request, we are happy to provide you with an estimate for the cost for services. It is noted that in accordance with HEA 1004-2020, (1) the estimate is nonbinding, (2) that the final price may vary from the estimate based on the patient’s medical needs, and (3) that the estimate is only valid for 30 days. You have the right to receive this notice in writing and be delivered via email or through a mobile app or internet–based method, if available.

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